Customer Relationship Management, or CRM, is a business strategy designed to improve profitability, revenue, and customer satisfaction. It consists of software, services, and a new way of thinking to improve profitability, revenue, and customer satisfaction
It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. It includes the methodologies, strategies, software, and web-based capabilities that help an enterprise organize and manage customer relationships. It is the collection and distribution of all data to all areas of the business.

Objectives

The main objective is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers. The goal of CRM is to help a company maintain current customers, as well as gain new customers.

Advantages